The Future of Fast Food: Subway’s Success with Self-Ordering

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April, 2025
The Future of Fast Food: Subway’s Success with Self-Ordering

 

In today’s digital age, innovative tools are essential in the gastronomy sector. Digital self-ordering solutions are becoming increasingly popular, offering enhanced efficiency, reduced wait times, and a seamless dining experience. With such benefits, it’s no surprise that more and more restaurants—especially fast-food chains—are adopting them. Subway Switzerland, one of the country’s most popular fast-food chains, is no exception!

ORDERMONKEY and Convenience House Schweiz AG, the Swiss Master Franchisee of Subway Switzerland, demonstrate through their close partnership how ORDERMONKEY’s digital self-ordering solutions are shaping the future of gastronomy. By introducing our ecosystem in all Subway locations across Switzerland, we have significantly contributed to Subway’s success and showcased how digital trends and innovations are redefining the industry.

But what exactly does ORDERMONKEY’s self-ordering solution for Subway look like, and what advantages does it offer? Keep reading to find out!

 

Subway’s Self-Ordering Transformation with ORDERMONKEY

ORDERMONKEY provides Subway with a future-oriented solution that covers everything needed for an outstanding customer experience. What makes this solution truly special and unique is that ORDERMONKEY delivers a complete ecosystem for Subway. From self-order kiosks and mobile ordering apps to digital signage, all components are seamlessly integrated to optimize workflows and enable efficient order processing and payment. Guests can place their orders themselves, pay directly at the terminal, and the staff receives all orders at a single point – everything is fully automated. This fully customizable eco-system allows Subway to control and influence the ordering experience from start to finish.

Together with our partner Samsung, known as one of the leading brands in technology, we ensure that all Subway locations have access to the best kiosks and displays available.

 

subway with self ordering terminals

 

The Advantages of ORDERMONKEY’s Self-Ordering Solutions for Subway

Here are the key advantages that ORDERMONKEY’s self-ordering solutions have provided for Subway:

Boost in Revenue 

The commercial advantage, based on the data analysed by our team, is that Subway increased their revenue by 30%. This boost is primarily driven by two factors: upselling and personalized offers.

With ORDERMONKEY’s digital ordering system, customers are presented with targeted, personalized offers, fostering a stronger emotional connection and enhancing customer loyalty. On the other hand, with the supplementary utilization of digital signage, effective upselling can be achieved by suggesting complementary or premium products. For example, customers can easily choose to add a drink to their sandwich or select extra toppings for their sub.

Optimized and More Efficient Ordering Processes

Another major advantage is the optimization and increased efficiency of the ordering process. Guests can place their orders directly at the self-order kiosk, with all orders consolidated at a single point for streamlined preparation by staff. Even during peak hours, wait times are significantly reduced, allowing customers to receive their food faster and enjoy the service more.

100% Automated Payment System

Alongside the automated ordering system, the payment process is also fully automated through our self-ordering solutions at Subway. Customers can conveniently pay at the terminal using either a card or other digital payment methods immediately after placing their order, which enhances not only the customer experience but also offers business advantages. With the fully automated ordering and payment system, no service staff are required at this stage, reducing operating costs and minimizing errors.

Fully Customizable to Match the Brand’s Needs

The self-ordering solutions we implemented for Subway are based on ORDERMONKEY’s standard system, which has been further developed and customized specifically for the brand. Subway is a great example of how flexible ORDERMONKEY’s digital ordering solutions are and how they can be tailored to the specific needs of each business. Whether you want to automate your payment system or use digital signage – ORDERMONKEY will find the perfect solution for your business.

 

Transform Your Restaurant with Self-Ordering Solutions Today! 

ORDERMONKEY’s digital ordering solutions not only improve customer satisfaction by making ordering and payment faster and easier, but they also offer numerous benefits for the business. Our self-ordering solutions can be flexibly adapted to the individual needs of the restaurant, driving increased revenue, streamlining ordering processes, and creating an unforgettable customer experience.

Do you want to revolutionize your restaurant with ORDERMONKEY’s digital self-ordering solutions? Are you ready to enhance your guests’ experience with seamless self-ordering? We’ll help you find the perfect solution to transform your business, tailored to your needs and branding just the way you want it 

Contact ORDERMONKEY today and discover how our digital solutions can take your restaurant to the next level!

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Nicolo Manica
Head of Business development
Selise Group AG
Building 3, 3rd Floor,
Dubai Design District, Dubai, UAE

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Raphael Foucault
Head of Ordermonkey
Hospitality DACH

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Raphael Foucault
Head of Ordermonkey
Hospitality DACH